Goo-Ers Toys Part 3 – The Packaging

Posted by admin in Illustration, Photoshop on 06 3rd, 2009 | no responses>

Now that the toys are done, I had to start working on the packaging. My professor suggested that we buy toy, then use the box as the template of our toy’s box. I went to toy box hunting at Disney store and Wall-Mart, and decided to buy an Elvis sound speaker toy with a nice box. The box had many areas for me to design, big plastic area so people can see the toys inside the box, and the box was quite big, which I was sure would fit four of my toys.

I used Adobe Photoshop to design the packaging. At the front of the box, I decided to put just the name of the toys. I didn’t put any pictures of the toys or characters there because I thought it would distract people’s attention from the real toys which are displayed behind the plastic at the front. BTW, I decided to name my characters “Goo-Ers” at this stage.

On the left side of the box, I put information about me as the creator and designer of the toys, as well as my illustrator drawing of the characters and my website. On the right side, I put information about the toys, picture of the characters and also the link to my website. At the back side, I put the story about the toys, characteristic of each toy, barcode, as well as link to the toys website.

After I finished designing each side of the packaging, I printed them all, and then the cutting and gluing process begin! Cutting those papers and glued them to the real box took lots of works. I was so relieved and happy when the box was ready.

Here are photos of the packaging (click thumbnails to enlarge):

Last step is to arrange how to fit all four toys in the box and still look good. It turned out that I didn’t measure my box perfectly, and as a result, the box is kind of too crowded for all four toys. I didn’t want to left out one of my toys, as I put lots of efforts creating each of them. I was thinking and thinking….and then I came up with idea to add ‘a stair’ in the box, which means 2 toys at the front, and 2 toys on the stair at the back of the box.

I made holes on the cardboxes, used strings to tie the feet of my toys, and then attached them to the cardboxes. It took me 2-3 hours or maybe longer just to put those toys inside the box and made sure they stand still in their position. I am satisfied and proud with the result…my hard work paid off.